Each year in Australia up to 33,000 people suffer a sudden cardiac arrest. Tragically, 90% of them don’t make it – that’s more than 30,000 fatalities a year, making sudden cardiac arrests one of the leading causes of death in Australia.
So we were contracted to produce content for Meditac to promote their three defibrillators and we engaged radio and TV personality Gus Worland to host the content because he has had first-hand experience with them.